Communicating your company’s brand identity to customers is a crucial business function that was previously reserved only for TV, radio, and print ads. However, marketing departments these days are implementing a push on social media, and some companies are even cultivating special social media teams to handle the company’s image. Social media allows businesses to communicate with, listen to, and learn from their customers in a way they have never been able to before. Think about one of those TV, radio, or print ads I mentioned – the communication in any of those examples is one way. The company is projecting a message to the consumer. The beauty of social media is that it allows for two-way communication. Can I get an AMEN for engagement!? Ultimately, social media fosters the creation of virtual customer environments, online communities of sorts. This increased opportunity for customer involvement is what aids in brand recognition at the end of the day.
2. Ramped up revenue
Not only is good social media image important for brand communication and recognition, it’s also connected to a company’s bottom line (cha-ching!). For example, Facebook reports that 70% of campaigns deliver a return on investment of 3X or better. In other words, by investing time and energy into social media, your company can greatly ramp up its revenue. Revenue is not only derived from sales made via social media, but by the brand loyalty that’s bolstered by the aforementioned increase of brand communication and recognition. According to Hubspot, 73% of consumers are likely to buy from a brand that responds to them on social media. The interactivity induced long-term relationship that consumers develop with companies through social media builds trust between your company and your customers. All of this translates into sales, making social media a force to be reckoned with.
3. Top notch talent
Have you ever heard of the expression, “Your vibe attracts your tribe”? It applies perfectly to how social media is being utilized through a human resources perspective. These days, social media is used to not only attract customers, but human capital as well. It’s a space that can be used to post job openings and conduct recruiting activities. As more and more members of the younger generations are entering the workplace, we need to be smart about how we market our companies to them. This means being extremely deliberate about social media image. Would you want to work at your company if the only impression you had of it was its Instagram account? Get the most out of your social media usage, and consider how your image is attracting talent! After all, you want to work with cool, competent people, right?
Is your company in need of some social media support? It’s understandable! There’s so much else to get done that social media can easily slip to the bottom of the to-do list. Luckily for you, Anje Studios offers social media support and optimization to help your brand really take off!